Alex Morgan — Independent Product and Brand Designer

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Wed 14:08

Noir Leather Collection

Kestrel Outerwear FW

Lume Eyewear Launch

Pulp Cold-Press Identity

Solenne Womenswear

Quiet Quarterly · Issue 04

Bloom Sneaker Campaign

Kew Botanical Skincare

Poppy Press — Spring Issue

Saffron — A Yellow Issue

Don't Open

Noir Leather Collection

Kestrel Outerwear FW

Lume Eyewear Launch

Pulp Cold-Press Identity

Solenne Womenswear

Quiet Quarterly · Issue 04

Bloom Sneaker Campaign

Kew Botanical Skincare

Poppy Press — Spring Issue

Saffron — A Yellow Issue

Don't Open

Project Details

01 — Project

Product Design

Lume Eyewear Launch

Eyewear that reads as an object first, a product second.

Overview

Naming, packaging, and launch system for an independent eyewear house. Every frame ships in a fold-flat case designed to sit on a shelf like a small sculpture.

Brief

Challenge

Stand out in a category owned by two conglomerates and a thousand lookalikes.

Direction

Lead with the silhouette. Strip the packaging to one colour and one line of type. Let the lens do the talking.

Outcome

Sold through the launch colourway in three weeks. Picked up by two concept stores in Copenhagen.

Gallery

Folder: Don't Open 🤫

📁👀

Curiosity rewarded!

You weren't supposed to open this folder, but since you're here: Alex Morgan is available for select design commissions starting Q1 2027.

Say Hello →

Notes

Notes — 5

Pinned

CV — Alex Morgan

Independent product & brand designer. 12 years turning fuzzy briefs into things people actually use. EXPERIENCE Independent — Design lead for hire (2018–now) Pentagram — Senior designer (2015–2018) Method — Product designer (2013–2015) Wolff Olins — Designer (2011–2013) SELECTED CLIENTS Independent fashion houses, two national retailers, a handful of startups you have probably tapped this week, and three magazines. CAPABILITIES Brand identity · Art direction · Product & web design · Packaging · Motion direction · The annoying details no one else wants to own. CONTACT hello@ateliermorgan.com — open to project work and the occasional good argument about kerning.

Photos

Recents · 9