01 — Project
Product Design
Eyewear that reads as an object first, a product second.
Overview
Naming, packaging, and launch system for an independent eyewear house. Every frame ships in a fold-flat case designed to sit on a shelf like a small sculpture.
Brief
Challenge
Stand out in a category owned by two conglomerates and a thousand lookalikes.
Direction
Lead with the silhouette. Strip the packaging to one colour and one line of type. Let the lens do the talking.
Outcome
Sold through the launch colourway in three weeks. Picked up by two concept stores in Copenhagen.
Gallery
You weren't supposed to open this folder, but since you're here: Alex Morgan is available for select design commissions starting Q1 2027.
Say Hello →Notes — 5
Pinned
Independent product & brand designer. 12 years turning fuzzy briefs into things people actually use. EXPERIENCE Independent — Design lead for hire (2018–now) Pentagram — Senior designer (2015–2018) Method — Product designer (2013–2015) Wolff Olins — Designer (2011–2013) SELECTED CLIENTS Independent fashion houses, two national retailers, a handful of startups you have probably tapped this week, and three magazines. CAPABILITIES Brand identity · Art direction · Product & web design · Packaging · Motion direction · The annoying details no one else wants to own. CONTACT hello@ateliermorgan.com — open to project work and the occasional good argument about kerning.
Recents · 9
@elonmusk
Trying to make life multi-planetary. Free speech absolutist. Mostly jokes.
@elonmusk
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https://www.motionin.design has the craziest ai animations ever
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Aight, bet! Check https://motionin.design/gallery/atelier
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